Hi, I’m Erica Zucco…

an Emmy award-winning communicator and creative strategist with 15 years of experience crafting cross-platform content and messaging, start-to-finish. From data-informed, values-driven communications planning to grabbing the camera and shooting, writing, and editing content — I’m passionate about the entire process. Here’s some of my recent work; you can read more about me here.

Community storytelling | Video | Writing | Media Relations | Social Media | Photography


Community-centered storytelling

Community partnership is key to achieving King County’s climate action goals — and community members have long led the way on resilience strategies and mutual aid efforts to promote health and safety. Here are a few examples of work I’ve had the chance to spotlight over the past year; each I shot, edited, and produced in partnership with community members and our climate equity team.

  • Text to read: Voices of Climate action
  • Keith Tucker smiles, posing next to a hydroponic farm.
  • Ming-Ming Tung Edelman does an interview.
  • Two people show a piece of art about climate resilience.
  • Woman gives a tour of an urban forest.
  • Dhannie Crenshaw does an interview.
  • Dinah Wilson gives an interview.

Emmy award-winning video work

Spending a decade in TV and multimedia newsrooms taught me to think in terms of video flow: wide, medium, tight shots; nat sound; capturing moments. But at the center of it all is the human element: making people comfortable talking on camera, and sharing in the format that tells the story best. Here are some examples of my work.


Writing

From feature stories and news copy to event remarks and press releases, I have extensive experience making complex topics easy to understand and connecting with unique audiences in a wide range of formats.


Media Relations

I bring more than a decade of work in both national and local newsrooms to my role as a communicator. I understand what makes a story, how to connect with audiences, how messaging might be conveyed in a finished product, and what reporters need by when to meet deadline. I also continue to have respect and love for the craft of journalism and the industry of news, and go into each interaction with reporters knowing we ultimately have the same mission: to serve our communities. A few examples:


Social Media

Every organization’s social media strategy is different. When I worked at NBC’s TODAY Show, my role was to grow audiences through creating eye-catching content. In my role at the Executive Climate Office, we designed our accounts to ensure equitable access to knowledge of the grant, workforce, and assistance opportunities we offer. We emphasized sharing the stories of community members and staff and focused on on building a trustworthy, accessible, and approachable reputation.


Photography

An image really is worth a thousand words. I have experience capturing people in their element — catching the emotion and action of the emotion they’re in. Here are a few photos I’ve taken over the past few months while covering work events.


Want to learn more or get in touch? Find me on LinkedIn or shoot me an email at erica.zucco@gmail.com.

Community storytelling | Video | Writing | Media Relations | Social Media | Photography